This website is being rebuilt and will soon feature details about our services in:

Market Research & Consumer Insights (Ad-Hoc & Tracking):

• Usage & Attitude Studies (U&A): Deep-dive demographic profiling, category drivers, consumption occasions, and barrier mapping.
• Brand Health Tracking: Continuous monitoring of brand recall (Top-of-Mind, spontaneous, aided), brand equity, perception, and positioning.
• Concept, Product & Packaging Testing: Validating innovation, ergonomics, usability, and price elasticity prior to market launch.
• Market Sizing & Desk Research: Total Addressable Market (TAM/SAM/SOM) estimations, industry benchmarking, and sector dynamics.

Customer Experience Intelligence (CX & VoC)

• Voice of the Customer Programs (VoC): Implementation and management of relational and transactional metrics (NPS, CSAT, CES, Share of Wallet).
• Customer Journey Mapping: End-to-end touchpoint diagnosis to identify moments of truth and operational friction points.
• Employee Experience (EX) & Internal Climate: Organizational sentiment, engagement measurement, and internal service delivery audits.

Operational Audits & Fieldwork Compliance

• Advanced Mystery Shopping: Covert multi-channel assessments (in-store, digital/e-commerce, app, WhatsApp, and call center/voice).
• POS & Trade Marketing Audits: On-shelf availability, out-of-stock monitoring, planogram compliance, and "Perfect Store" execution.
• Network & Franchise Compliance: Rigorous auditing of standard operating procedures (SOPs), brand consistency, and Quality Assurance (QA).

Specialized Qualitative Methodologies

• Focus Group Discussions (FGDs): In-person (mirror facilities / product clinics) and online focus groups with live streaming and simultaneous translation capabilities.
• In-Depth Interviews (IDIs): Structured 1-on-1 explorations with C-Suite executives, B2B stakeholders, and affluent or niche target audiences.
• Ethnographic & Shop-Along Studies: Real-life observational studies, consumer diaries, and immersive lifestyle tracking.

Applied Technology, Neuroscience & AI

• Crowdsourced & Geolocation Fieldwork: Agile, large-scale data collection and mobile-app audits with rapid turnaround.
• Biometrics & Market Neuroscience: Eye-tracking, facial coding, and implicit association testing for subconscious consumer response.
• AI-Powered Sentiment Analysis: Automated natural language processing (NLP) to structure and categorize unstructured open feedback.

Strategic Consulting & International Fieldwork Hub

• Competitive Benchmarking & Action Plans: Translating raw field diagnostics into actionable C-Level roadmaps and management workshops.
• White-Label Regional Fieldwork: Turnkey local execution, recruitment, and logistics hub in Brazil / LATAM for international research agencies and global brands.

In the meantime, send us a message and we will get back to you quickly. If you prefer, contact us via email , text message or WhatsApp: +55 11 911665253